Branding your Business with Private Registration Plates
By: Andreea Putinelu
18 March 2019
Creating a brand identity for your business can be both financially draining and time consuming, plus it’s very hard to get it right. With so many businesses appearing every day, it can be hard to stand out of the crowd. While online PR and advertising are a great way to do so, this can be very expensive, and it needs plenty of time allocated to getting it done.
A simpler, yet very effective, way to get your business seen is to have a company car.
Why are personalised number plates great for businesses?
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No matter your business, private plates could be a great idea to help you stand out from the crowd. With the average Brit spending over one day each year in traffic, a private plate for your business can help potential customers remember your brand.
This is a pretty common tactic to help brand recognition, not only amongst businesses and corporations but for famous individuals as well. From Alan Sugar’s AMS 1 registration to Ryman’s RYM 4N number plate, this is a great way to get people to notice you.
People are naturally curious so when the see a number plate that draws their attention, especially if it’s related to a business, there if a big chance that they will Google it to find more information about it.
If you’re looking for private plates for a business fleet, then you might be interested in consecutive plates (also known as sequential number plates). For example, VAN 14, VAN 15, VAN 16 and VAN 17. These look great when your fleet are all parked up next to each other and will definitely be remarked by the public!
Are personalized number plates a good investment for my business?
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Whether you’re a man in a van, or own a whole fleet, investing in private plates is a good idea, as not only do they retain their value, but you could actually make a profit. Although buying private plates for a fleet of business cars is a lot to pay upfront, your money will be safe and growing exponentially as the years go by.
How much would a personalised number plate for my business cost me?
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That really depends, it can either be very expensive or very cheap based on how popular the name you are looking for is. If you have a rather unique name for you company, you shouldn’t expect it to cost you an arm and a leg. However, if you’re a veterinarian looking for “VET”, or have a plumbing company and you want a plate letting everyone know, you might have a harder time finding a cheap and available plate. Another factor that can dictate the price of your number plate is the style of number plate you are looking to get. For example, a great idea for business number plates is to get the dateless style registration,
You can also find different variations of the same name that you could get for cheaper, so don’t despair, you will find the one perfect for your business.
For more information on personalised number plates don’t hesitate to contact us.
Feature image credit: Lenscap Photography/Shutterstock