The Award Winning Private Number Plate Specialists

0203 600 1234

Mon-Fri 9am-8pm

Personalised plate sale breaks DVLA record

As part of their 25th anniversary of selling personalised number plates, the Driver and Vehicle Licensing Agency (DVLA) enjoyed a three day event in Glamorgan last week. There were several plates that were gaining a lot of interest. Now it’s been revealed that the DVLA’s previous sale record has been broken after one owner paid £518,000 for the ’25 O’ registration.

In the past, people have paid a lot of money for popular registrations, including those such as ‘F1’ and ‘1D’, with the latter holding the record for the highest sold plate with a sum of £352,411. However, in the latest sale, classic car dealer John Collins was desperate to get his hands on the ’25 O’ registration; a combination of letters and numbers which relates to some of the world’s most expensive cars, including the Ferrari 250 GTO. As a result, Mr Collins has paid £518,480 for the registration, which he intends on attaching on his own Ferrari which is worth £10m.

Though the plate only had a £4,000 reserve price on it, the amount of pre-auction interest resulted in the auctioneer starting the price at £50,000. Saleroom, online and telephone bids were soon coming thick and fast, pushing the price up above quarter of a million. Finally, the hammer went down at £400,000 which means, after buyer’s premium and VAT’s added, the true value is over half a million pounds. But Mr Collins didn’t stop there, and also bought ‘500 FER’ for £3,000 and ‘250 L’ for £130,000.

Talking about his auction win, Mr Collins explained: “It is the ultimate plate for the ultimate car. I could have bought a really good Ferrari for the money. But I decided I really wanted the plate and I wasn’t going to stop bidding on it. Every time I put a bid in, the underbidder responded straight away. The plate could possibly have been the first £1 million personalised registration! It is a lot of money, but I was calm as I have been in auction situations before where I have bid more than $20 million on a car.”

Luckily, most personalised number plates don’t reach such costly sums, allowing many regular people to afford these classy registrations for their vehicles, often for the sum of just a few hundred pounds. However, as part of the latest auction, history’s been made with the DVLA selling their most expensive private plate in history.

Post comments...

Search over 40 million plates

Welcome to the Click4reg industry blog. Get your daily fix of the latest industry news and information for private number plates and motoring enthusiasts.

More Blog Posts

24/09/2014

18/08/2014

05/12/2018

31/05/2019

09/07/2015

21/11/2014

09/05/2019

04/12/2018

Click4Reg offers private registrations from both stock numbers & private sellers. DVLA is a registered trade mark of the Driver & Vehicle Licensing Agency. Click4Reg Ltd is not affiliated to the DVLA or DVLA Personalised Registrations. Click4Reg Ltd is a recognised reseller of DVLA registrations, please see our terms & conditions for further details.

Registered office address: Click4Reg, Unit 2 Conqueror Industrial Estate, Moorhurst Road, St Leonards On Sea, East Sussex, TN38 9NA.

Hitachi Capital (UK) PLC (FRN:704348) & Specialist Lending Ltd (FRN:422339) are Authorised and Regulated by the Financial Conduct Authority. Click4reg Limited FRN: 630511 trading as Click4reg are Authorised and Regulated by the Financial Conduct Authority. We are a credit broker, not a lender – credit is subject to status and affordability, and is provided by a panel of lenders of whom we have a commercial relationship.