My name is James Whitmore, I am a casino analyst specialising in UK online casinos. I live in Manchester, UK and have been studying how gambling sites work for almost a decade. I have learned everything from payout structures to licensing rules and bonus mechanisms.
I have a background in economics and statistics, which has given me the opportunity to delve deeper into the numbers behind gambling. I started my career in financial modelling but soon shifted my focus to online casinos when I realised how little transparency there was in the industry. Since then, I have been working with independent research groups and consulting companies in the iGaming sector, evaluating operators and their compliance with British as well as offshore regulations.
Over the years, I have tested hundreds of casinos, analysed their terms and conditions, and identified patterns in the structure of their promotions. My job is to cut through the marketing noise and focus on the measurable facts: fair play, security, and a responsible approach to gambling.
Expertise and skills
- UK gambling regulation and market analysis
- Research into casinos not included in GamStop
- Evaluation of casino bonuses and odds
- Risk assessment and fraud detection
- Responsible gambling systems
Education
- Bachelor’s degree in Economics and Statistics
University
- University of Manchester
Industry experience
- Over 10 years in casino auditing and gambling analysis
Additional Expertise
- Slot RTP and Algorithm Evaluation
- Trend Tracking in UK and Non GamStop Gambling
- Probability and Statistical Modelling of Casino Games
- Data Analysis of Player Behaviour and Market Trends
- RTP (Return-to-Player) Distribution Studies
- Monte Carlo Simulations for Risk Assessment
- Quantitative Evaluation of Bonus Structures
- Predictive Analytics for Emerging Gambling Patterns
I believe a proper analysis should always put players first. My goal is to provide clear insights that highlight safe choices and expose hidden risks, so gambling can remain a form of entertainment rather than a source of harm.