Cherished Number Plates

Changing Attitudes Towards Cherished Plates

Because of their ‘cherished’ status, these plates are often quite expensive; in fact, the most expensive cherished number plate ever sold was bought for £518,000 in 2014. The ’25 O’ registration was purchased by Ferrari dealer John Collins and now adorns the front and rear bumpers of a £10 million Ferrari 250SWB.

However, attitudes within the motor trade are changing. Those working in this field have come to realise that the term ‘cherished number plate’ should perhaps not apply strictly to dateless registrations. A number plate can be cherished by its owner and can hold a special place in their heart even if it’s not extremely expensive and registered before 1963.

Registration plates which are much less pricey than dateless ones can still be personalised in a way which pleases their owners and adds another layer of meaning to their beloved vehicle. In fact, dateless cherished number plates nowadays have less to do with personal meaning than they do with projecting a certain message to the outside world. Often these messages have to do with social status and with proving that one has worked hard and smart enough to afford such luxuries. This is not to say that there’s anything wrong with buying cherished plates if money is not an issue; they’re great ways of adding a chic personal touch to your vehicle.